iMarketSolutions.com - Vermont Design Works Partnership Launches 16 New Websites in March

Vermont Design Works started a partnership with iMarket Solutions (www.iMarketSolutions.com) in the summer of 2010. Since then, iMarket and VDW have created over 30 websites with full online marketing, blog, content and social media services. Our Domination package is bringing companies with very little presence in the SERPs to the top of the Organic listings within a few months of launch. And these HVAC and Plumbing companies will stay on top because we add new fresh content to their websites, update their promotions, add testimonials, and manage their social media on a daily basis.

In March, our partnership allowed us to launch 16 new websites for iMarket Solutions customers. And now our post launch activities are starting. These websites will always be up to date with new content that the search engines and customers love.

One recent search in a town outside of Tampa revealed that our customers held 3 of the top 4 positions in the google organic listings for the highly coveted "air conditioning repair" keyword.

Our mission continues. April looks like it might be just as strong.

The basic philosophy is to combine excellent user friendly design, with search engine friendly programming, with extensive click, email, and phone call tracking. After that platform is created, add fresh new keyword targeted content at least once per week (iMarket Domination customers get 3 new keyword targeted blog posts per week). Track all the leads and results and modify the approach to maximize the cost per lead of the websites. Our sites generate customers at a cost per lead that is 90% lower than industry averages. And we are adding more than 10 new pages to the Google index per month. Each one of those pages is like a raffle ticket just waiting to be read by a prospective customer.

Our results are strong and we intend to keep it that way.

Stock Options 101

Vermont Design Works just launched a great new website that supports the http://www.terrystips.com/ project. Terry gets so many questions about basic stock options information, that we wanted to create a website dedicated to the basics of trading stock options.

On Terry's Tips behalf, I acquired the URL http://www.stockoptions101.com/ from a person that was not using it. The URL had been registered for a few years so it already has good history online despite not having a good website full of content.

Then, Terry wanted the site launched quickly...of course. So we used Vermont Design Works "template" program where we took a standard installation of our ContentWorks content management system with a standard set of tools. In just a few weeks, we had the site designed and built and ready for content. Terry, despite having limited technical skills, was able to populate the site with content, set up navigation, and get the site ready.

We launched the site and we don't even know how, but Terry got his first sale without doing any advertising of any kind. Just another reason why content is king!! Publish good content on your website that speaks to your audience and is full of good keywords and google will give you traffic!!

More on the success of this site as we start to actively promote it online.

Cheers, Andrew

Able Paint and Glass update - Burlington Vermont SEO Project

Great progress. We optimized the pages with new H1 tags, descriptions, METAs, etc; cross linked pages; submitted to the search engines; and blogged about the site changes.

In just a few weeks, here are some results: #1 for Flooring Burlington Vermont local and natural, #4 for Paint Burlington Vermont natural Glass Burlington Vermont #3 Natural #4 local, Eco Paint Burlington Vermont #2 natural, Eco Paint Vermont #6 natural Flooring Vermont #12 Natural.

And today, they are #1 for Burlington Vermont flooring and Burlington VT flooring, the biggest division of their company. They were not even in the top 50 on Google for these terms 2 months ago.

In addition, their YouTube commercial postings have been viewed 100 times in the first 5 days.

We are going to run a full position report tonight and I can give an update. Able Paint and Glass is on our OnlineMarketingWorks intermediate program.

Able Paint and Glass SEO quirk - Burlington, VT

Similarly to our Stock Options Trading challenge, we have been working with Able Paint and Glass in Burlington, Vermont on their local and national search engine results. We have done a great job getting them locked in on a local level: Most combinations of Burlington, vt glass, Burlington, Vermont windows, doors, carpet, flooring etc, we are in the top 3 (mostly #1) for Local results in Google and are doing fairly well in the regular organic SERPs (search engine results pages).

We were struggling a bit with “Burlington, vt paint” however. We did well with local search on Burlington vt with "paint store" but not just “paint”. This week, we managed to crack the top 15 for “Burlington, vt (or Vermont) paint”. And in another “how did that happen” moment, we are now #15 in Google for Burlington, vt paint but for the GLASS page?? www.ablevt.com/products/glass

We do not know why…

Andrew Allen

Wagathas - Vermont Dog Treat Company success

Wow! After doing a full optimization and submission program for newly created Wagathas, a small kosher organic dog biscuit manufacturer in Manchester, Vermont, we have had great success. This little company with BIG optimization goals signed up for the Online Marketing Works intermediate SEO package. We optimized their site for about 30 keyword phrases comprising about 10 keywords.

Wagathas had great success with local Vermont based web position ranking. They are in the top 2 positions on Google for "vermont dog treats", "vermont dog biscuits" (the VT versions as well), all variations of "vermont kosher" dog treats and biscuits, etc. This was our main goal. Mission accomplished (but in reality, not the George Bush sense).

What great results! We are truly blown away.

The great news is our more aggressive optimization gained us some national placement. On Google, Wagathas is now:

• #2 for "organic dog treats"
• #4 for "organic dog treat"
• #3 for "organic dog biscuits"
• #6 for "organic dog biscuit"
• #8 for "kosher dog treats"
• #10 for "kosher dog treat"
• #45 and gaining for "dog treats"
• #17 for "dog biscuits"

All of this for a small Vermont company that has been in a business for a short period of time.

eBook Resource Center launches

For the last year, my business partner Scott and I have been working on building and marketing eBooks. After countless hours of research, we decided to organize our research into a new website called eBook Resource Center. We have profiled 25 products relating to organizing, writing, securing, and creating covers to sell and market eBooks. There are some powerful insights in these products to help you jump start your eBook project no matter if you are just starting an eBook or have already published one.

What does this have to do with Search Engine Optimization, you might ask. Well, creating free reports or an eBook on your topic of interest is a phenomenal way to get keyword rich backlinks to your website. In addition, if you load your eBook or white paper as a PDF on your site, most robots will index the content (google in particular). So for very little space on a webpage, a PDF link provides a ton of keyword rich content without compromising what might be an already strong landing page that you don't want to clutter with lots of other copy.

You can also check out our feature by feature eBook Software comparison guide at eBook Software Guide.

Tamarindo Vistas Real Estate Blog

Great news. Tamarindo Vistas tamarindo vistas real estate just launched a new Blog. Great to keep prospects updated on progress of the project and wonderful search engine optimization help. Search engines like new content!! Cannot stress that enough. Daily or even weekly blogging can really help improve your rankings in the search engines. Check it out: Tamarindo Vistas Real Estate Blog

We have to head back to Vermont on Tuesday...we are sad!!

Tamarindo Vistas launched!

As i continue to write about and practice search engine optimization strategy, i want to announce that i recently optimized Tamarindo Costa Rica Real Estate Project at http://www.tamarindovistas.com . They are a Costa Rica Real estate developer in the booming Tamarindo real estate market. I am actually in Tamarindo right now at our house. Getting away from the cold weather in Vermont. Sadly, we return to Vermont on Tuesday.