Coolbreeze Air Conditioning in Tuscon, AZ speaks Spanish!

Through our iMarket Solutions partnership, we have a client in Tuscon Arizona, CoolBreeze Air Conditioning and Heating. In their market, they have a large Spanish speaking population. And since Cool Breeze cannot necessarily afford the expense of having an entire website translated into Spanish (particularly when considering all the ongoing blog posts and social media content strategies they employ), they compromised on having a landing page translated into Spanish. The approach is to let their Spanish speaking potential clients know that they have staff both on the phone and in the field that can communicate in their native language. So far, this program has met with great success.

In particular, when discussing what can be a difficult subject matter for any consumer, it is important that the language not become a barrier. Air conditioning repair might be straight forward to CoolBreeze as they are experts. But talking about why an air conditioning system might not be working, or the options for air conditioning installation, or even describing the needs for an air conditioning repair can be difficult and confusing to the ordinary person let alone having the communication be compounded by a language barrier.

So the lesson is that you don't necessarily have to manage your entire website in a different language but if you do have a client segment that you know speaks another language, reach out and dedicate a page or section that speaks to them in their own language. It might be more expensive in the beginning but you will show that you care and earn more business. It has certainly been true for Cool Breeze and their air conditioning repair programs.

Cheers, Andrew

Air National Houston Launch

Vermont Design Works and iMarket Solutions recently launched a new site for Air National Houston. Air National is an existing company that has expanded into the Houston area after many successful years running a full HVAC service company in Tampa, Florida. As a brand new company in a new market, they are actively building relationships, establishing a customer base, and providing responsive customer service.

For the new website, we will be working with them to post 3 blogs per week of interesting and topical subjects related to the comfort for homeowners at the beginning of summer. Check out their new site: http://www.airnationalhouston.com

iMarketSolutions.com - Vermont Design Works Partnership Launches 16 New Websites in March

Vermont Design Works started a partnership with iMarket Solutions (www.iMarketSolutions.com) in the summer of 2010. Since then, iMarket and VDW have created over 30 websites with full online marketing, blog, content and social media services. Our Domination package is bringing companies with very little presence in the SERPs to the top of the Organic listings within a few months of launch. And these HVAC and Plumbing companies will stay on top because we add new fresh content to their websites, update their promotions, add testimonials, and manage their social media on a daily basis.

In March, our partnership allowed us to launch 16 new websites for iMarket Solutions customers. And now our post launch activities are starting. These websites will always be up to date with new content that the search engines and customers love.

One recent search in a town outside of Tampa revealed that our customers held 3 of the top 4 positions in the google organic listings for the highly coveted "air conditioning repair" keyword.

Our mission continues. April looks like it might be just as strong.

The basic philosophy is to combine excellent user friendly design, with search engine friendly programming, with extensive click, email, and phone call tracking. After that platform is created, add fresh new keyword targeted content at least once per week (iMarket Domination customers get 3 new keyword targeted blog posts per week). Track all the leads and results and modify the approach to maximize the cost per lead of the websites. Our sites generate customers at a cost per lead that is 90% lower than industry averages. And we are adding more than 10 new pages to the Google index per month. Each one of those pages is like a raffle ticket just waiting to be read by a prospective customer.

Our results are strong and we intend to keep it that way.